The Power of Reinvention
We recently took a trip to Southern California for the kids fall break. Part of the trip included a visit to LEGOLAND, the theme park inspired by the famous brick making toy company. Walking through the park, I couldn’t help but be inspired by how much the company has evolved since I was a kid. I remember playing with LEGO blocks and mini figures and actually have passed them down to my kids. The company, which is almost 100 years old, is still selling those little bricks, but they have found many new ways for people to enjoy them.
The name lego comes from two danish words that essentially mean “play well”. From theme parks and movies to larger bricks for younger kids and decorative floral sets for adults, they have expanded their offerings without losing sight of what makes them special.
LEGOLAND | A little inspiration for all generations of visitors!
I think that's one of the biggest challenges for any successful business. When something has worked well for a long time, it's tempting to keep doing it the same way. After all, it's what got us to where we are today. But the people we serve, the technology available to us, and the world around us are constantly changing. If we aren't willing to evolve along with them, we risk being left behind.
What I appreciate about LEGO is that they haven't abandoned the product that made them successful. They've continued finding new ways to bring it to life, reaching new audiences and creating experiences that weren't even imaginable when I was a kid.
Knowing what should never change helps us recognize what we should try to change. For us at Footers and MIBE, our focus on culture will never waver, yet we continue to innovate how we approach and execute catered events and the experiences we create for our clients, their guests and everyone involved in the process. Those of us who have been part of the company for many years often reflect on how far we’ve come and it’s always fun pulling out old photos from the archives and sharing a laugh about how we used to do things. It makes me wonder what we'll look back on ten years from now and laugh about, and what new possibilities we haven't even thought of yet.
So this week I encourage you to ask yourself:
What parts of your business should you never change, and what parts should you be looking to constantly reinvent?