December 2025

Written By Sam Totten

Service

“The best way to find yourself is to lose yourself in the service of others.”

– Mahatma Gandhi

OVERVIEW

Supporting your community as a business isn't just good PR, it's a reflection of your values in action. When companies invest time, resources, and care into the communities they serve, they build trust, deepen relationships, and create a ripple effect of positive change. Whether it’s through volunteering, partnerships, donations, or mentorship, community support strengthens your brand, inspires your team, and makes a real difference in the lives of others. Businesses thrive when their communities thrive and being of service is one of the most meaningful ways to contribute to that shared success.

This month we encourage you to engage in a discussion about how you support your community.  Both as a company and as individuals.

AS A COMPANY:

  • What causes or organizations are you currently involved with?

  • Where do you donate time, money, services?

  • Are there opportunities to do more or involve more team members?

  • How does your community involvement align with your mission, values and culture?

  • What changes to we need to make to our community impact approach?

PERSONALLY:

  • If you could give $100,000 to any cause, organization or community effort, where would you give it and why?

  • What values or life experiences influence your choice?

Remember, making a difference doesn’t require a six-figure donation. Every small act — a meal served, a child mentored, a local business supported — adds up. True service is about intention and consistency. Whether it’s showing up for a cleanup day, organizing a coat drive, or simply treating people with care, your actions matter. In business and in life, the most meaningful impact often comes from the smallest steps taken with heart.

 
Sam Totten
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November 2025